Sickle Bush Software, one of our closest collaborators, tasked us with re-envisioning their brand, whilst still keeping a keen eye on their natural roots. For while the app development industry is full stories of garage studio start-ups, Stephan and his team changed things up by growing their business out of his farm house.
We started our design process by creating a contemporary colour palette inspired by the natural vegetation of the region. From there we experimented with their Sickle Bush iconography, redeveloping the original illustration into a modern, flat graphic style that would stand out no matter the application or medium. A digital icon based pattern, together with a fresh tangerine spot colour brought in a sense of energy and youth to the brand that would be applied throughout their digital communications and website design.
We look forward to hearing from you and will get in touch as soon as possible.