William and Wandi envisioned a platform where pet lovers could share their joys and stresses, chatting with fellow enthusiasts as well as industry specialists and sponsors. Wag Tale emerged as a concept for a comprehensive social media platform for pet-owners.
Wag Tale’s interface needed to have a familiar feeling, yet offer a diverse set of features that would entice pet owners to adopt it as their platform of choice for all things furry or feathered. While the initial idea board spanned a multitude of ideas and functions, we decided to merge functionality and trim the spec list down to the most attractive features in order to create a simple, yet powerful experience for users that would combine the best of popular social media platforms, whilst providing unique features in an intuitive manner that melted seamlessly into the image based news feed that users know and love.
We look forward to hearing from you and will get in touch as soon as possible.