Liqui Moly is a German company specialising in oils, lubricants and additives. Their South African branch set out to create an app that would expand its base of enthusiastic users by providing a central location of knowledge and training with Liqui Moly products, while simultaneously rewarding the motivated sales staff who help grow the brand.
User Experience, UI Design , Application Design, iOS Application, Android Mobile Application.
Our goal was to create a single unified app experience that could cater to the needs of three distinct user types; the enthusiast buyer, the workshop owner and sales staff. While there was overlap of functionality between all three users' stories and features, through iterative design and refinement of the user journey sketches, we were able to find cohesive design directions that would compliment the needs of each user, whilst reducing the load on the development team.
There are 3 main users; An Enthusist, someone who loves their boat, bike, motobike, car or aeroplane; Workshops who work on any of the named vehicles, and then finally, the Liqui Moly sales team. With each user type there is a custom application suited to their needs. While
users and a workshops may have a garage with specific vehicles a sales person has access to a open ended oil guide and gain rewards for each sale made which they can spend on awesome prizes and cash rewards.